About Bureau 39
We Are Bureau 39
An independent consultancy created to support international brands in building a meaningful, lasting presence in Italy.
Our Story
Bureau 39 was created to solve a problem we saw clearly: too many great international brands failing in Italy not because of their products, but because of how they approached the market.
Understanding the Italian market requires more than market data. It requires understanding the culture, the customers, the retail landscape and the unwritten rules that determine success or failure. Bureau 39 exists to bridge that gap.
We work with brands that have genuine ambition and quality product — brands that deserve to succeed in Italy and need the right partner to make it happen.
We are a small, senior team with deep roots in the Italian fragrance, beauty and lifestyle sector. We have built commercial relationships, launched products, trained sales teams, produced events and managed operations across the country.
Our Values
Curiosity
We listen before we advise. Every brand, every market moment, every conversation is an opportunity to understand something new.
Precision
Every recommendation is based on market realities, not assumptions. We do the research so our clients can make informed decisions.
Partnership
We work alongside our clients, not above them. Their success is our measure. We are invested in outcomes, not just outputs.
Long-term thinking
We focus on sustainable growth rather than short-term visibility. Building a real presence in Italy takes time — and we are here for it.